Big Sean, who had been with Roc Nation for the past decade, has joined S10 Entertainment's management roster.
In a series of moves that are reshaping the landscape of music management and entertainment, Brandon Silverstein's S10 Entertainment has recently made headlines with high-profile signings and strategic partnerships. The company, founded by Silverstein, has been making significant strides in the industry, with its latest coup being the signing of Grammy-nominated rapper Big Sean.
Big Sean, who had been with Roc Nation for the past decade, has joined S10 Entertainment's management roster. The Detroit-born artist, known for his chart-topping albums and numerous collaborations with industry heavyweights, is set to release his sixth solo album, "Better Me Than You," in August.
Big Sean Shares His Excitement About Working With Brandon Silverstein
In a statement regarding the new partnership, Big Sean said, "Brandon shares the vision, understands where I'm headed, and I'm incredibly excited to work with him and the S10 team." This move is pivotal in Big Sean's career, following his recent success on the Billboard Hot 100 chart. His feature on Eminem's "Tobey," alongside BabyTron, reached No. 24, marking his 55th entry on the prestigious chart.
Brandon Silverstein, founder and CEO of S10 Entertainment, expressed his enthusiasm about working with Big Sean. "Big Sean is an incredible talent who, even after topping charts, breaking records, winning awards, and headlining across the world, is just getting started," Silverstein stated. "I can't wait for fans to hear the new music."
The signing of Big Sean is just one aspect of S10 Entertainment's recent growth. In May 2024, the company announced a strategic investment from Avex USA, a subsidiary of Japan's leading music and entertainment company, Avex Inc. This partnership aims to create a bridge between the North American and Asian markets, potentially opening new opportunities for artists on both sides of the Pacific.
Naoki Osada, CEO of Avex USA, commented on the partnership: "We've achieved a tremendous amount with Brandon in recent years, and over that time built a great trust between us. We share a lot in common with our respective companies' DNA, and extending our partnership was a natural and organic step."
The Avex S10 Partnership Will Lead To New International Opportunities
The collaboration between S10 and Avex USA extends beyond artist management. In July 2024, the two companies jointly signed a co-publishing agreement with up-and-coming music producer Kavi. The 21-year-old Los Angeles-based artist has already made waves in the industry with his production on "Million Dollar Baby," performed by Tommy Richman, which has gained significant traction on streaming platforms and social media.
S10's publishing division, S10 Publishing, has been steadily building an impressive roster of songwriters and producers. Recent successes include Jasper Harris, known for his work on Tate McRae's "greedy," and HARV, who contributed to Justin Bieber's hit "Peaches." The company reports that its publishing catalog has amassed over 40 billion streams and achieved 20 global #1 songs overall.
Industry insiders are taking note of S10 Entertainment's rapid growth and strategic moves. The company's approach of combining personal attention to artists with global reach is paying dividends. With offices in Los Angeles and New York, S10 is positioning itself as a full-service entity encompassing management, music publishing, record label operations, and investments.
As S10 Entertainment continues to expand its influence in the music industry, questions arise about how these developments will impact the broader landscape of artist management and music production. Will other management companies follow suit with similar international partnerships? How will the influx of Japanese investment affect the North American music scene?
While it's too early to predict the long-term implications of these moves, one thing is clear: Brandon Silverstein and S10 Entertainment are making significant waves in the industry. As Big Sean prepares to release his new album under S10's management, and as the Avex USA partnership begins to bear fruit, many in the music world will be watching closely to see what Silverstein's next move will be.
